Patient Genius Launches a Custom AI Marketing Model for Every Healthcare Practice, Rebranding from Koda Digital
FOR IMMEDIATE RELEASE
After decades of fixed monthly retainers, multi-location healthcare practices get a custom AI model that focuses marketing budget on what actually grows patient appointments.
COLORADO SPRINGS — May 14, 2026 — Patient Genius, formerly Koda Digital, today launched a platform that builds a custom AI model for each healthcare practice it serves. Each practice gains a system that spots competitive openings, builds strategic plays, and wins more patients with marketing spend.
The standard agency retainer has gone unchanged for decades. Practices pay a monthly fee for a fixed set of deliverables (a number of blog posts, optimizations, and reports each month), on a cadence built around the agency’s schedule rather than the practice’s opportunities. The retainer model breaks when the market moves. When a competitor pulls back on a high-value keyword, an algorithm shifts, or an AI Overview cites a competing practice, the standard retainer cannot redirect budget fast enough to capture the opening.
Patient Genius is built to exploit market movement. Instead of monthly deliverables, each practice’s AI model produces Strategic Plays, ranked by their expected impact on patient appointments. A play is a single marketing initiative paired with the data behind why it matters, the specific actions required, and the expected lift. For example, the model might generate a play titled “Competitor Losing Ground on Four Knee Replacement Terms” and prescribe the actions to capture that traffic before the competitor recovers. Clients spend their budget only on the plays most likely to move the one number that matters: patient appointments.
“Healthcare marketing changes almost daily now, and it differs from city to city and specialty to specialty. LLMs and AI Overviews have rewritten the rules, and bolting AI services onto a retainer model designed for a slower era doesn’t work,” said Austin Heerwagen, Founder and CEO at Patient Genius. “We built Patient Genius to spot and capture opportunities for each specific practice. That’s how our clients pull ahead of competitors still running last year’s generic plan.”
Each AI model is built from the practice’s own data. It ingests the practice’s website, every competitor ranking for valuable terms near each location down to latitude and longitude, and the broader market for the practice’s specialties. Client priorities shape the model directly: target keywords, service line weighting, geographic factors, and leadership goals. Each model draws on more than 100,000 factors per practice from a database of 2.1 billion data points.
Existing clients have been running on the platform for months ahead of today’s rebrand. Resurgens Orthopedics, the largest orthopedic practice in Georgia, saw a 61% increase in online appointments from organic traffic in its first twelve months on Patient Genius.
About Patient Genius
Patient Genius is a marketing agency and platform serving multi-location healthcare practices, MSOs, and health systems. The agency builds a custom AI model for each client that spots competitive openings, builds strategic plays, and helps the practice win more patients with marketing spend. Service areas include Search & AI Optimization, Paid Media, WordPress Design & Development, and Strategy & Intelligence. Founded in 2016 and 100% healthcare-exclusive since 2018, Patient Genius tracks more than 10,000 healthcare websites across 128 specialties and subspecialties today. The company is headquartered in Colorado Springs, Colorado. Learn more at patientgenius.ai.
Media Contact
Blake Sumrall, Director of Digital Strategy
Patient Genius
info@patientgenius.ai
patientgenius.ai