An AI Model Built From Your Market, For Your Practice
We build a proprietary AI model for each client using data from your competitors, your rankings, and your market conditions. The output is a prescriptive blueprint: the right actions, in the right order, with the data to back every one.
100+ Dimensions. Zero Guesswork.
Existing enterprise tools fall short of what healthcare marketing actually demands. So we built our own: proprietary search tracking, competitive scraping, and scoring metrics designed specifically for multi-location practices. Every competitor. Every keyword. Every location. More than 100 data dimensions, analyzed continuously.
Here’s a sample of what your model sees.
Competitor Intelligence
We analyze every competitor website ranking for valuable search terms near each of your locations. Not just who’s ranking, but what they’re doing to rank: their content depth, their technical setup, their backlink profiles, and their weak points.
Search Intent Mapping
Not every search means the same thing. “What is knee replacement recovery like” is research. “Knee replacement surgeon near me” is ready to book. Your model classifies the intent behind every keyword so your content meets patients at the right stage.
Local Pack & AI Overview Tracking
Does the local map pack show for this keyword at this location? Does an AI Overview appear? How often? These factors determine whether a #1 organic ranking actually drives clicks or gets buried under other result types.
Content Density Scoring
Google doesn’t want the longest page. It wants the right amount of detail for each search. Your model calculates the information density that’s winning for each keyword cluster in your market.
Revenue-Weighted Strategy
Not all patients are equal. A spine case might be worth 4x a wrist case to your practice. Your model weights every recommendation by what actually drives revenue, not just traffic volume. You don’t just get more appointments. You get more of the right appointments.
Healthcare Trust Analysis
Google holds healthcare pages to a stricter standard than almost any other industry. Medical content is evaluated on expertise, credibility, and trust signals before it’s allowed to rank. Your model scores every competing page on the same criteria Google uses: author credentials, clinical accuracy indicators, trust markers, citation quality.
How YOUR Model Turns Data Into Action
You shape your model directly. Target keywords, specialty weighting, geographic factors, expansion plans, physician priorities. If spine cases are worth 4x wrist cases to your practice, the model weights every recommendation accordingly. If you’re opening a new location in six months, it starts building competitive intelligence for that market now.
Your dedicated Strategist reviews and refines every Strategic Play before you see it. You get the recommendation, the data behind it, and the cost. No work starts without your approval.
Every 90 days, the model rebuilds entirely with fresh data: new competitive landscape, new algorithm signals, updated priorities from your team, and performance data from every play executed in the previous quarter. Each rebuild makes the model sharper. It learns what worked, what outperformed, and what the market rewarded. The strategy doesn’t just stay current. It gets more precise over time.
Every Action Has a Rationale. Every Dollar Has a Plan.
Strategic Plays are how work gets done. Each one is a discrete marketing initiative with a fixed cost, clear deliverables, a timeline, and the data behind why it matters right now.
What the model detected. A ranking gap, a competitor vulnerability, a conversion problem, or a market shift.
The rationale behind the recommendation. Why this action and why now.
Projected outcomes based on the model’s analysis. Traffic, rankings, leads, or conversion rate changes.
Who does what, in what order, and by when. Your specialists handle everything after approval.
When the Market Moves, Your Strategy Moves With It
Your The model detects shifts as they happen. Your Strategist evaluates the opportunity and recommends a Strategic Pivot: pause a lower-priority roadmap play, redeploy those credits to capture the window while it exists. Same budget. Smarter allocation.
Stay Informed Beyond Monthly Reporting.
Your dashboard shows you what’s happening, what’s been approved, and where every dollar is going. Performance data, Strategic Play pipeline, and budget tracking in one place. No waiting until next month’s report to know where you stand.
See How We’d Build Your Custom AI Model
Book a 30-minute call and we’ll walk you through the platform live. You’ll see how the model works, how Strategic Plays are built and approved, and what the experience actually looks like day-to-day. No pitch deck. No pressure. Just a clear look at whether this is the right fit for your practice.